SEO

Technical SEO

Included as part of the website build packages

Technical SEO (search engine optimisation) is to ensure that search engine crawlers can easily and efficiently crawl and index a website’s pages, and that the website is accessible and user-friendly for both search engines and users.

Technical SEO includes a range of practices, such as optimizing website structure and internal linking, improving website speed and mobile responsiveness.

By optimising a website’s technical elements, technical SEO can help improve its search engine visibility, increase organic traffic, and enhance the overall user experience.

  • Structure: Designed and built with a clear and intuitive structure, with pages and content organized in a coherent manner for good user experience and ease of crawling by google bots

  • Internal linking: Logical internal linking structure to help users navigate

  • Title tags: Title tags and unique meta descriptions for home and service pages to reflect the content of the page

  • Header tags: Use H1, H2, H3 tags to structure the content

  • Image optimisation: Resize and compression of images to decrease page size and speed up load times

  • Image SEO: Optimised for SEO using descriptive file names and alt text, so search engines understand image intention

  • Responsive design: Google uses mobile-friendliness as a ranking signal on mobile searches

  • Website speed: Testing website load speed to troubleshoot and fix any issues.

  • Schema markup: Implemented to provide additional context to your content for search engines

  • Google Search Console: Submission of site maps to alert Google to the website’s presence, and to test for and repair any crawl errors

We also offer technical SEO as a service to optimise your existing WordPress website, get in touch if you’d like more information or a quote.

Local SEO

Additionally included as part of the local business website package

Local SEO will optimise your website and online presence to increase visibility in local search results.

  • Google Business Profile: Formerly Google My Business. This is one of the most important steps for local SEO. It helps your business appear in Google Maps and local search results. If you haven’t already done so we can claim and optimise your Google business listing

  • Location keywords: Use of keywords, with structured data mark up, that are relevant to your location and your industry. This will help search engines understand in which areas your business operates

  • Local directories: We can list your business in local directories such as Yelp, Yellow Pages and Thomson Local, with consistency of all relevant information (NAP) across platforms. This improves your visibility in local searches and further assists SEO by adding backlinks to your website

  • Location Pages: Additional optimised location pages if your business has more than one physical address, or if you cover other specific areas

We also offer local SEO as a service to optimise your existing WordPress website, get in touch if you’d like more information or a quote.

Content SEO

When it comes to SEO the written content of your website is paramount

If you want potential clients to find your website when they search online for the types of services you offer, you’ll need to consider the words and phrases they’ll use in their search.

  • Keyword research: Carry out research to choose relevant and targeted keywords for your website. Have a look at this guide to keyword research here, that includes links to some free online resources. As an additional service, we can do this research for you.

  • Create high-quality content: Create content that is relevant, useful, and engaging for your audience. Use your targeted keywords in your content, but avoid overusing them (keyword stuffing). Some useful information about writing content for service pages can be found here

    We don’t offer a comprehensive content writing service, we can however, assist you with this, including formatting the content correctly once received. Alternatively, we can recommend a copywriting service

Off page SEO & Analytics

While we do offer technical and on-page SEO services,as highlighted above, we do not offer an off-page range of SEO services such as analytics and link-building

SEO is an ongoing process that requires continuous monitoring and analysis. Typically, SEO services involve ongoing monthly contracts to ensure consistent progress and improvement in search engine rankings.

While the technical SEO we offer as part of the build is the foundation, it is important to understand that the full suite of SEO activities, including in-depth analytics, keyword monitoring and link building, may require the expertise of a dedicated SEO agency or professional with access to the specialised tools and resources required.

We are more than willing to collaborate with your chosen SEO partners and implement their recommendations as required.

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