SEO, or search engine optimization, is the process of improving the visibility and ranking of a website on search engines like Google
Content is King!
If you’re having a website built an important consideration should be your content. If you are writing this yourself, you’ll want to create high-quality content that is that is relevant, useful, and engaging for your audience. You should be using targeted keywords in your content.
So what is a keyword?
A keyword is a specific word or phrase that a user types into a search engine to find information, products, or services online. Keywords are the foundation of search engine optimization (SEO), as they help search engines understand the intent of a user’s search query so it can be matched to relevant content.
Ideas for keyword research
Idealy you’ll want a seperate page, optimised with relevant keywords for each service you offer.
- Start by brainstorming a list of potential keywords that are relevant to your website, products or services. Think about the terms that prospective clients might use when searching for what you offer.
- Use keyword research tools – Start by entering your seed keywords – the basic terms that describe your business, products or services. This will help the tool generate a list of related keywords that you can include in your content.
- Use the keywords and phrases where they fit naturally within your writing where they make sense and without sounding forced.
- Look at your competitors websites, what keywords are been used in the pages they are ranking well for? These can give you ideas for your own website.