Choosing your website colour scheme One of my favourite parts of the design process is creating the website colour palette. But where do you start? There are many factors to consider when choosing a color scheme for a website, including the purpose of the site, the target audience, and the overall design aesthetic you want to create. Obviously if you already have a logo, company literature or branding that is familiar to your clients, then this is a great starting point. You can consider things like the mood certain colours invoke or the impression you'd like to make. For example lots of news sites use red as their main colour to relay a sense of authority or urgency. Whereas a website promoting holistic therapies may use [...]